A mainstay at most major marathons, KT Tape will make an even bigger impact this weekend at the San Diego Rock n’ Roll Marathon, as Mike Sheehy attempts to break the Guinness World Record for the Most Miles Run in Seven Consecutive Days. An avid KT Tape user, Sheehy will use the last 13 miles of the marathon course to break the current world record of 351 miles. Through this record attempt, Sheehy is fundraising for the Leukemia and Lymphoma Society (LLS), as he is a proud member of LLS’s Team in Training in San Diego.

Mike Sheehy, a KT Tape advocate and ultra-marathon runner, is back again. He is set to set a Guinness World Record for running the most miles in seven consecutive days. He is planning on finishing his quest at the San Diego Rock n’ Roll Marathon and KT Tape will be there cheering him on!

Building on its success in running and team sports, KT Tape is launching a new outdoor sports product line that will make its exhibition debut at the Teva Mountain Games Gear Town. KT Tape is the first-ever consumer brand of kinesiology therapeutic tape. For years, elite athletes have used kinesiology therapeutic tape for injury treatment, pain relief and performance, and now all athletes in the outdoor arena can have access to that same level of support. With products, packaging, and new content designed specifically for outdoor enthusiasts, KT Tape is now also found at REI locations and other specialty outdoor retailers.

Archery is a competitive sport, that for people of all athletic ability levels in many places of the globe, is a recreational pursuit that lasts a lifetime! However, there can be plenty of soreness and some injuries associated with all the practice that goes into being a good archer.