A mainstay at most major marathons, KT Tape will make an even bigger impact this weekend at the San Diego Rock n’ Roll Marathon, as Mike Sheehy attempts to break the Guinness World Record for the Most Miles Run in Seven Consecutive Days. An avid KT Tape user, Sheehy will use the last 13 miles of the marathon course to break the current world record of 351 miles. Through this record attempt, Sheehy is fundraising for the Leukemia and Lymphoma Society (LLS), as he is a proud member of LLS’s Team in Training in San Diego.

Building on its success in running and team sports, KT Tape is launching a new outdoor sports product line that will make its exhibition debut at the Teva Mountain Games Gear Town. KT Tape is the first-ever consumer brand of kinesiology therapeutic tape. For years, elite athletes have used kinesiology therapeutic tape for injury treatment, pain relief and performance, and now all athletes in the outdoor arena can have access to that same level of support. With products, packaging, and new content designed specifically for outdoor enthusiasts, KT Tape is now also found at REI locations and other specialty outdoor retailers.

t sure looks like the folks at the Wall Street Journal are digging KT Tape. In today’s (4/27/10) issue of the financial newspaper, reporter Laura Johannes featured KT Tape in an article exploring Kinesiology Therapeutic Tape and the practice of taping. Check out an excerpt below. In addition, an instructional video featuring KT Tape clinician and member of the KT Tape Medical Advisory Board Holly Moriarty was posted on the Wall Street Journal website.

We are excited to announce new cycling specific resources and products at the 2010 Sea Otter Classic April 14-18. All 9,000 cyclists competing in the Classic will be supplied with the revolutionary solution in drug-free pain management.

Tennis fans sure are getting an eyeful of KT Tape these days — first at the BNP Paribas Open in Indian Wells a few weeks ago, and now at the Sony Ericsson Open in Miami this week. At both tournaments, top players have been seen sporting Kinesiology Therapeutic Tape during their matches. Some of the most common injuries being taped include knees, back, elbows and wrists — all places that tennis players have over-use injuries. KT Tape also allows players with these problems to quickly get get back on the court doing what they love.

Lumos Inc., creator of KT Tape, announces the official arrival of its kinesiology therapeutic tape into the tennis world as KT Tape exhibits at the BNP Paribas Open Expo at the Indian Wells Tennis Garden this month. As the first and only consumer brand of kinesiology therapeutic tape, KT Tape is bringing drug-free pain relief to the tennis court.

We’ve had a great couple of weeks in Vancouver, and it’s been exciting to watch all kinds of world-class athletes. Recently, we had a chance to meet Carrie Smith, a medical host physiotherapist at the UBC ice hockey arena in Vancouver.

Rebecca Rusch, a KT Tape athlete and three-time reigning 24 hour Solo Mountain Biking World Champion will host a five-stop tour of Race Across the Sky. Stops include Sun Valley, ID, Missoula, MT, Carbondale, CO, Park City, UT and Jackson Hole WY.

Powerlifting Champion and Multiple World Record Holder Relies on KT Tape to Stay Pain-free. Bridges recently smashed his own world record for the swat lift at 804 lbs, an amazing 88 lbs heavier than his last world record! This lift was performed during the 2009 Pan Am Games and it was the heaviest lift of any athlete in the completion, regardless of class. This legitimately gives Mike the claim of Strongest Man in the World!

KT Tape Pro is earning recognition from the professional athletic training community. KT Tape Pro was just named “Best in Show” for Consumer Health Care at the 2009 NATA 60th Annual Meeting and Clinical Symposia in San Antonio, Texas.

KT Tape is proud to announce its newest athlete 24hrs of Adrenalin Solo World Championships winner Rebecca Rusch. Make that 3-time reigning World Champion Rebecca Rusch. Who also won the Leadville 100 mountain bike race and set a new course record for women. Maybe you saw her standing next to Lance Armstrong on the podium? Yeah – that race. She’s the one.

Who hasn’t seen volleyball phenom Kerri Walsh wearing KT Tape on her shoulder? She’s like Wonder Woman — an amazing athlete and a new mom to boot – so you can understand that she needs all sorts of special pain relief and support to keep up with her crazy career. Well, I’m here to tell you – KT Tape isn’t just for pro athlete/superstar moms. I’m sporting some right now on my left knee, and it’s really helping a lot. And I didn’t get injured on the volleyball court, or doing anything particularly sporty for that matter. Let me start at the beginning.