FOR IMMEDIATE RELEASE
March 22, 2017
KT Tape and U.S. Soccer Extend Partnership Through
World Cup, Olympic and Paralympic Campaigns
Star forward Jozy Altidore joins KT Tape athlete ambassador lineup
AMERICAN FORK, Utah – KT Tape, category leader in kinesiology tape, and the U.S. Soccer Federation announced today a partnership extension through 2020. KT Tape will remain the Official Kinesiology Tape for all U.S. Soccer teams and programs, from Youth National Teams and the Development Academy up to the U.S. Men’s National Team (USMNT) and U.S. Women’s National Team (USWNT). As part of the enhanced partnership, USMNT forward Jozy Altidore will serve as a KT Tape ambassador.
“U.S. Soccer has been a valuable partner for KT Tape. We are proud to continue to support development and performance at all levels, and we are excited to welcome Jozy Altidore into the KT Tape family of ambassadors,” said KT Health CEO Greg Venner. “With World Cups on the horizon, and preparations for Tokyo 2020 underway, this is a perfect time to renew our relationship and ensure U.S. Soccer’s athletes are able to perform at their best every day.”
KT Tape and U.S. Soccer initially signed a three-year agreement in 2014, which included the 2014 World Cup and 2016 Olympic Games in Brazil, and was highlighted by the USWNT’s 2015 FIFA Women’s World Cup championship. With the new three-year extension, KT Tape will remain an official supplier to U.S. Soccer for the USMNT, USWNT, the U.S. Youth National Teams, the U.S. Soccer Development Academy, and for the U.S. Soccer Coaching Curriculum and Player and Coach Development programs. The partnership will support players through training, competition and recovery as they set their sights on qualifying for the 2018 FIFA World Cup™ in Russia, the FIFA Women’s World Cup 2019™ in France and the Tokyo 2020 Olympic and Paralympic Games.
“KT Tape has provided our National Teams with kinesiology tape needed to help ensure our athletes can perform at an elite level,” said Dr. George Chiampas, U.S. Soccer Chief Medical Officer. “We’re excited to extend the partnership for another three years, which comes at a critical time as we gear up for some of our biggest events, including the Men’s and Women’s World Cups.”
Altidore, 27, will be a fixture in the partnership as KT Tape’s newest athlete ambassador. He was named U.S. Soccer’s 2016 Male Player of the Year after leading the USMNT with six goals and two assists over 10 appearances last year. He is among the most decorated all-time USMNT players with 37 career goals and 100 appearances.
“KT Tape has been helping our National Team and my game since the last World Cup, and I’m happy to have KT Tape’s continued support as we focus on qualifying for the 2018 World Cup and beyond,” said Altidore. “KT Tape is an incredible tool to keep me in top form and able to support our team to the best of my ability.”
KT Tape is a lightweight, elastic sports and fitness tape designed for muscle, ligament and tendon pain relief and support for many injuries. Applied along soft tissue, KT Tape interacts naturally with the body’s neuromuscular systems to allow individuals to remain active while recovering from injuries. It is the only solution that provides pain relief and support before, during, and after activity without restricting motion. KT Tape is designed to withstand sweat, strain and can be worn in water or under body-hugging athletic apparel, while providing long-lasting relief.
U.S. Soccer is one of eight U.S. sport national governing bodies to partner with KT Tape, as well as the U.S. Olympic Committee. The addition of Altidore grows the KT Tape athlete ambassador family to 17. Visit KTTape.comto learn more about each athlete ambassador and their journey.
About KT Tape
KT Health (dba KT Tape), based in American Fork, Utah, is the category leader in kinesiology tape, providing pain relief solutions and support for many common sports-related injuries. Used by professional athletes, Olympians and every day athletes, KT Tape products have been adopted in nearly every sport. Following the Beijing 2008 Olympic Games, KT Tape experienced accelerated growth as its products became widely available in retail channels. Currently, KT Tape products are sold in over 35,000 retail locations in the U.S. and 40 countries worldwide. KT Tape’s broad distribution covers sporting goods, food, drug and mass retail channels, as well as clinicians, online retailers and the company’s own e-commerce site, KTTape.com. KT Tape empowers consumers with a wealth of educational resources, including a vast library of online videos and on-site demonstrations at more than 150 athletic events each year. With new innovations and an expanding product line, KT Tape continues to strengthen its global presence. For more information, visit KTTape.com.
Lisa Ramsperger, KT Tape
Neil Buethe, U.S. Soccer