August 11, 2010KT Tape Goes to Outdoor Retailer This past week in Salt Lake City, KT Tape enjoyed a gear-overload at Outdoor Retailer Summer Market 2010. We're looking into exhibiting down the road, so we wanted to walk the floor, meet with industry professionals and scope the scene. We were impressed at the innovations in the outdoor industry, and we can definitely see ourselves taking a more active roll there. KT Tape isnt just for marathons and triathlons. It's key in outdoor sports like rock climbing, paddling, skiing, mountain biking and trail running. With amazing athletes like 24hr World Solo Mountain Bike Champion and defending Leadville Trail 100 winner Rebecca Rusch using KT Tape, and with all the applicable uses our product has to offer, it makes sense for us to expand into the outdoor industry a bit more. We've just come out with cool new retail packaging aimed at outdoor crowd. Check it out in REI. Here's a pic of KT Tape in action on Jim Moss, a writer with SNEWS we saw walking the Outdoor Retailer show floor.