COLORADO SPRINGS, Colo. – KT Tape® and the United States Olympic Committee today announced KT Tape as the official kinesiology tape licensee of Team USA. KT Tape will help support the U.S. Olympic and Paralympic teams through the Rio 2016 and PyeongChang 2018 Games.
“KT Tape is proud to support the Olympic and Paralympic movements by becoming a licensee of the United States Olympic Committee for the next several years,” said Greg Venner, chief executive officer of KT Health. “In order for Olympic and Paralympic athletes to perform at their best, they need to be supported by the best both on and off their field of play. As a licensee to Team USA, we will be providing them the support they need throughout training, Olympic Trials, competition and to the podium.”
KT Tape was founded in 2008 following the Beijing Olympic Games to empower everyday athletes to relieve pain and provide muscle support. As the category leader, KT Tape is the most widely distributed kinesiology tape brand in the United States and is also sold in more than 40 countries. Notable athletes such as Olympic gold medalist James Harden and three-time Olympic gold medalist Kerri Walsh Jennings are users of the brand and serve as brand ambassadors.
“Having been partners with KT Tape since 2008, I was so happy to see them become a part of the Team USA family,” said three-time Olympian and brand ambassador Kerri Walsh Jennings. “I know how much the product has helped me with pain relief and support throughout training and competition, and I am glad that all members of Team USA will have access to the tape throughout their training process as well as at the Olympics.”
“We’re pleased to welcome KT Tape to the Team USA family, and know this product will be a great resource for the USOC sports medicine program and Team USA athletes,” said Dr. Bill Moreau, USOC managing director of sports medicine. “America’s elite athletes have dedicated themselves to compete at the highest level and this multipurpose tape allows us to provide pain relief solutions in a number of areas to help athletes achieve maximum performance.”
KT Tape will support its USOC licensee through a variety of media channel activations over the course of 2016 leading up to the Rio Olympic and Paralympic Games.
About KT Tape
KT Health (dba KT Tape), based in Lindon, Utah, is the category leader in sports medicine taping products — providing pain relief solutions and support for hundreds of common sports-related injuries. Used by professional athletes, Olympians and every day athletes, KT Tape products have been adopted in nearly every sport. Following the Beijing 2008 Olympic Games, KT Tape experienced accelerated growth as its products became widely available in retail channels. Currently, KT Tape products are sold in over 35,000 retail locations in the U.S. and 40 countries worldwide. KT Tape’s broad distribution covers sporting goods, food, drug and mass retail channels, as well as clinicians, online retailers and the company’s own e-commerce site, KTTape.com. KT Tape empowers consumers with a wealth of educational resources, including a vast library of online videos and on-site demonstrations at more than 150 athletic events each year. KT Tape’s official athlete endorsements of Olympic gold medalist in basketball, James Harden, and international beach volleyball star and three-time Olympic gold-medalist, Kerri Walsh Jennings continue to create visible awareness for the brand. With new innovations and an expanding product line, KT Tape continues to strengthen its global presence. For more information, visit KTTape.com.
About the USOC
Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic movements throughout the country. For more information, visit TeamUSA.org.