We’re excited to announce that KT Tape is returning as an official partner of the Lifetime Big Sugar and Little Sugar bike events in Bentonville, Arkansas for 2025! After an amazing first year, we’re back to support gravel cyclists and mountain bikers of all levels as they train, race, and recover on the bike.
Why KT Tape and Cycling Go Hand in Hand
Cycling—whether gravel or mountain—pushes the body in unique ways. Long hours in the saddle, tough climbs, and rugged terrain can all take a toll on muscles and joints. That’s where KT Tape comes in.
Our kinesiology tape and recovery products are designed to:
- Relieve pain* from overuse or nagging injuries
- Support muscles and joints* without restricting movement
- Reduce swelling and soreness** so you can get back on the bike faster
- Protect against blisters, chafing and hot spots during long rides
From training rides on gravel roads to race day on Bentonville’s world-class trails, KT Tape helps cyclists keep moving strong.
Big Sugar & Little Sugar: An Epic Cycling Experience
The Lifetime Big Sugar Classic is one of the premier gravel events in the country, bringing together elite and recreational riders alike to take on the challenging yet rewarding Arkansas terrain. Its sister event, the Little Sugar MTB, offers a world-class mountain biking experience that captures the spirit of Bentonville’s vibrant cycling culture.
Both events embody the grit, endurance, and joy of cycling—and KT Tape is proud to be part of that journey for every participant.
Ride Hard. Recover Smarter.
The return of our partnership with the Lifetime Big Sugar & Little Sugar events is about more than just race day—it’s about celebrating the cycling community and giving every rider the tools to ride hard, recover smarter, and keep chasing their goals.
We can’t wait to see you in Bentonville this October. Stock up on KT Tape ahead of the evnet and experience the difference that the #1 Doctor Recommended Brand of Kinesiology Tape can make for your ride.
Written by KT Tape Team
The KT Tape Team is a collective of passionate experts in kinesiology, sports medicine, athletic training, and fitness innovation. United by a mission to empower movement and recovery, the team brings together decades of experience working with athletes—from elite professionals to weekend warriors—across a wide range of sports and activity levels. Through rigorous research, collaboration with healthcare professionals, and feedback from real users, KT Tape has developed a line of products trusted around the world for pain relief, support for injuries, athletic recovery, and empowering movement. Whether it's developing application guides, supporting major sporting events, or advancing the science of movement, the KT Tape Team is committed to helping people stay active, recover effectively, and perform at their best. KT Tape isn’t just a product—it’s a movement, and the team behind it is here to support yours.
