Leading the Way: Women-Led Brands Making Waves in Wellness and Outdoors

Leading the Way: Women-Led Brands Making Waves in Wellness and Outdoors

In the realm of sports, wellness, and the great outdoors, women are not just participating; they're leading the charge. KT Tape, with our CEO Jessica Klodnicki at the helm, proudly joins other women-led brands celebrating Women-Led Wednesday.  Let's dive into the stories of some remarkable brands participating in Women-Led Wednesday, each leaving an indelible mark on their respective industries.

Jessica Klodnicki and KT Tape's Vision:
As the CEO of KT Tape, Jessica Klodnicki champions both innovation and inclusivity.

“I appreciate that Women Led Wednesday helps cast a spotlight on underrepresented female leaders. It serves as an excellent avenue to communicate with consumers seeking to support women-led brands. More importantly, it provides a platform to showcase some incredible role models for future female leaders."

At KT Tape, this commitment extends beyond creating top-notch products; it's about fostering a community that celebrates diversity and leadership in the the way we work each day and contribute to our local Utah community where our offices are located.

Jessica Klodnicki leading women's mountain bike group ride

 


Highlighting Other Women-Led Brands During Women Led Wednesday:

  1. Wild Rye -  Founder: Cassie Abel - Wild Rye, based in Sun Valley, ID, not only crafts technical mountain apparel but is a beacon for women in the outdoors. Cassie Abel's brainchild goes beyond clothing; it's about creating a community that embraces every aspect of the outdoor experience.
  2. Skida Headwear & Accessories - Founder: Corinne Prevot - Corinne Prevot's journey from making hats for her ski teammates to founding Skida is a testament to her dedication to local production and a fresh perspective. Skida's vibrant products not only keep you warm but also spread joy and color, all made in Vermont.
  3. Tough Cutie - Founder: Brittany Coleman - Brittany Coleman's Tough Cutie is a rallying call for women in the outdoors. With a focus on supporting women from the ground up, their flagship product, a lightweight merino wool hiking sock, not only delivers on quality but supports women wherever the adventure of life may take them.
  4. Oboz Footwear - Founder: Amy Beck - Amy Beck's Oboz Footwear draws inspiration from the vast Greater Yellowstone Ecosystem. True to the trail, their outdoor footwear not only provides unmatched performance but also contributes to environmental well-being by planting a tree for every pair of high-quality boots sold.
  5. Carve Designs - Founders: Jennifer Hinton & Thayer Sylvester - Jennifer Hinton and Thayer Sylvester's Carve Designs was born out of the frustration of not finding swimwear that kept up with their active lives. Their brand embodies vibrancy, balance, and a commitment to catering to the diverse needs of their community.
  6. Swift Industries - Founder: Martina Brimmer - Martina Brimmer's Swift Industries is a force in the bicycle bag industry. Proudly female-owned, their products reflect the spirit of a team dedicated to design, innovation, and an unapologetic love for adventure.



As Women-Led Wednesday unfolds, these women-led brands, including KT Tape under Jessica Klodnicki's guidance, stand not only as pillars in their industries but as inspirations for future female leaders. Their stories emphasize not just the quality of their products but the importance of community, inclusivity, and embracing the diverse experiences of women in the outdoors. This celebration is not just about acknowledging their achievements; it's about paving the way for the next generation of women ready to conquer new horizons. 

Join us this Wednesday in supporting these and other Women Led Brands!

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