Sweating is good. Sweating is healthy. Trust me, you want to be a sweating machine when exercising for a number of reasons. According to Elizabeth Quinn, an exercise physiologist and fitness consultant for about.com, "sweating during exercise is a sign of an efficient cooler. An athlete who has adapted to keep the body core cool during exercise will shunt blood to the skins surface more quickly and release heat from the body. At the same time, the sweat glands increase their output and thus cool the body during sweat evaporation. While fit people produce more sweat than sedentary folks, they lose less sodium, because more of it is reabsorbed by the body." There you have it, folks! When working out and sweating, you probably don't wear rubber pants or long sleeve flannels. That wouldn't make sense would it? You need a material that suits the conditions and breathes. The same holds true for kinesiology therapeutic tape. Why apply a tape that doesn't breathe or shifts once the sweat starts flowing? Bad idea. And the designers of KT Tape had that in mind. KT Tape, once applied, will not shift due to sweat and can even be worn while swimming or in the shower. Unlike regular athletic tape, which is removed after the activity if finished, KT Tape will stay in place for up to five days. At the same time, this is not just "tape." KT Tape is designed and used for pain relief and support without restricting motion, all while enhancing athletic performance. So, when you think about choosing athletic wear that moves well and breathes well, don't forget to think about which tape to choose too!