We get tons of testimonials from KT Tape fans who say our kinesiology therapeutic athletic tape works like magic. We have folks telling us that no knee brace, ankle strap, or other traditional sports wrap compares to the mobility-friendly healing that KT Tape offers. We even hear a lot of jokes that there must be some sort of voodoo magic embedded into each piece of our elasticized cotton athletic tape. After using KT Tape, they say their sports injuries become nothing but a bad memory. We blush a little and try to remind people it's not magic; it's simply science and some really good engineering that makes our athletic tape so special. So if its not magic, then how exactly does KT Tape work its wonders? Pretty simple actually: Ultralight Microfibers, Matrix Weave, and Second-Skin adhesion. KT Tape is made up of reinforced 100% cotton sheathes designed to provide durability and increased strength. These cotton sheathes are embedded into weft yarn to provide uni-directional elasticity, allowing the tape to stretch in length but preventing the tape from stretching in width. These fibers ensure KT Tape will provide stable support without restricting motion. The Matrix is a mechanical mesh weave designed to provide precisely 140% bilinear elasticity along the length of the tape, and no elasticity in the tapes width. 140% elasticity is critical because it is the same elasticity as human skin. By matching the exact elasticity in skin, and stretching lengthwise, KT Tape flexes and moves comfortably with the bodys tissue, releasing and recoiling like a rubber-band. KT Tapes unique Matrix Mesh also allows for moisture release which is critical for comfort and wear-ability. The KT Tape product design team spent hundreds of hours in R & D developing the perfectly balanced adhesive- SecondSkin, a latex-free adhesive that is applied in a specialized wave pattern on the back of the tape creating a gentle heat- activated bond to the skin. Depending on how it is applied, KT Tape supports, enables, or restricts soft tissue and its movement. By stretching and recoiling like a rubber band, KT Tape augments tissue function and distributes loads away from inflamed or damaged muscles and tendons, thereby protecting tissues from further injury. And there you have it--the "magic" behind KT Tape. To learn more about KT Tape click here. You can also follow us on Facebook for the latest KT Tape news, and to read some of those testimonials from people saying, "it's magic!" Abracadabra!