When NBA athletes step onto the court, fans see the speed, strength, and skill that make the game so exciting. What they don’t always see is the behind-the-scenes work that keeps players performing at their best. For more than five years, KT Tape has proudly partnered with the National Basketball Athletic Trainers Association (NBATA), providing trainers with a trusted tool to help manage the demands of the game.
From grueling travel schedules to back-to-back games, NBA players put their bodies through incredible stress. Athletic trainers are tasked with keeping them ready to compete, often dealing with the inevitable soreness, aches, and minor injuries that come with performing at the highest level. KT Tape has become an essential part of that toolkit—offering support, pain relief, and recovery that helps athletes stay on the floor and play at their peak.
As Indiana Pacers Physical Therapist and Assistant Athletic Trainer Patrick Gilbert explains in the video below, KT Tape is more than a brand name—it’s a trusted partner. The tape’s versatility allows trainers to apply targeted support to muscles and joints, helping players move with confidence while reducing discomfort. Whether it’s easing the strain of a long season or managing everyday aches, KT Tape has become a behind-the-scenes MVP for trainers and athletes alike.
Our partnership with NBATA reflects a shared commitment: keeping athletes healthy, supported, and performing at their highest potential. While the highlight reels show the dunks and buzzer beaters, it’s the quiet moments behind the curtain—where trainers work tirelessly and rely on proven tools like KT Tape—that make those performances possible.
So as the 2025-26 basketball season begins, keep an eye out for KT Tape as it may be playing a small part in keeping your favorite player or team at their best.
#CrushEveryMoment #basketball #athletictraining
Written by KT Tape Team
The KT Tape Team is a collective of passionate experts in kinesiology, sports medicine, athletic training, and fitness innovation. United by a mission to empower movement and recovery, the team brings together decades of experience working with athletes—from elite professionals to weekend warriors—across a wide range of sports and activity levels. Through rigorous research, collaboration with healthcare professionals, and feedback from real users, KT Tape has developed a line of products trusted around the world for pain relief, support for injuries, athletic recovery, and empowering movement. Whether it's developing application guides, supporting major sporting events, or advancing the science of movement, the KT Tape Team is committed to helping people stay active, recover effectively, and perform at their best. KT Tape isn’t just a product—it’s a movement, and the team behind it is here to support yours.
