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KT Tape® Signs Beach Volleyball Rookie of the Year Sara Hughes

We're thrilled to announce today the signing of volleyball player Sara Hughes as an athlete ambassador. A six-time beach volleyball collegiate national champion, Hughes was recently named the 2017 FIVB Beach Volleyball Rookie of the Year. She also was part of the youngest team to win an AVP Pro Beach Tour tournament with a victory in the AVP’s 2017 season-ending championship.  

“Sara is an exciting player to watch who has already achieved remarkable success early in her career. She is poised to be the next Olympic star in her sport, and we are proud to support her in every match and on her run to Tokyo 2020,” said Greg Venner, Chief Executive Officer of KT Tape. “KT Tape began with inspiration from beach volleyball, so it is a natural fit to continue to grow in the sport. We are thrilled to welcome Sara to the family and to provide muscle support and pain relief to all players on and off the court.”  

Hughes joins the KT Tape team through 2020, and she has her sights set on competing in the Tokyo 2020 Olympic Games. She began her full-time professional career in May after graduating from the University of Southern California where she captured six national titles, which featured a streak of 103 consecutive wins. She played on both the FIVB World Tour and AVP Tour this past season. In addition to the win in the AVP season finale, Hughes also finished among the top 10 in each of her AVP appearances in 2017, including third at the Manhattan Beach Open. On the FIVB international circuit, she finished as one of the top 16 women’s teams by winning 18 of 31 matches at seven events.  “My goal is to play in the Tokyo 2020 Olympic Games, and I’m grateful KT Tape will have my back as I chase my Olympic dream,” said Hughes. “With KT Tape, I can keep my body strong and supported, allowing me to compete at my best in every tournament.”  

Hughes becomes the 15th athlete, and second beach volleyball player along with five-time Olympian Kerri Walsh Jennings, in KT Tape’s current ambassador lineup of the top Olympic and Paralympic sport athletes. KT Tape’s commitment to the Olympic and Paralympic movements also includes supporting the U.S. Olympic Committee and relationships with eight National Governing Bodies.



With new innovations and an expanding product line, KT Tape continues to strengthen its global presence. 

We are always aiming to empower consumers with a wealth of educational resources, including a vast library of online videos and on-site demonstrations at more than 150 athletic events each year.


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